Fonts | Design considerations | Where do I start?
Google Fonts
Google Fonts project is a strong resource to help you and your team members consider font possibilities for your business sign. Establishing a general font/lettering style is a great first step to creating your sign. The Sign Artists at Wellington Signs & Graphics can take your general idea and develop your concept artistically into the perfect sign.
Most font families from Google, are clearly legible, cross-platform and can eventually be used to theme your website. It’s a good starting point to have when investing in a proper sign, banner or other advertising project.
Email or text yourself the font family name so it remains in memory and can be accessed at a later time. Screen captures and web Url’s will work too. There are literally 1000’s of font families and even the best designer will struggle tracking down a particular font without a real tangible reference. We would relate it to trying to find a missing person without a photo or likeness re-creation.
Start with a font Category
- Serif
- Sans Serif
- Display
- Handwriting
- Monospace
Once you have a font category set, continue to pick one, two, or three font families to bring to our design team.
- consider word spacing
- consider words per line (structure)
- narrow or wide
- near and far visibility
- modern, classic, retro