Fonts | Design considerations | Where do I start?

Google Fonts

Google Fonts project is a strong resource to help you and your team members consider font possibilities for your business sign. Establishing a general font/lettering style is a great first step to creating your sign. The Sign Artists at Wellington Signs & Graphics can take your general idea and develop your concept artistically into the perfect sign.

Most font families from Google, are clearly legible, cross-platform and can eventually be used to theme your website. It’s a good starting point to have when investing in a proper sign, banner or other advertising project.

Email or text yourself the font family name so it remains in memory and can be accessed at a later time. Screen captures and web Url’s will work too. There are literally 1000’s of font families and even the best designer will struggle tracking down a particular font without a real tangible reference. We would relate it to trying to find a missing person without a photo or likeness re-creation.

At Wellington Signs & Graphics San Pedro we view the long-term considerations of your signs, banners and outside advertising campaigns to ensure success. To ensure a sign you will love, we put together this resource page to get you started. For materials and sizing questions, speak to a sign professional. 310-547-0991

Start with a font Category

  • Serif
  • Sans Serif
  • Display
  • Handwriting
  • Monospace

Once you have a font category set, continue to pick one, two, or three font families to bring to our design team.

  • consider word spacing
  • consider words per line (structure)
  • narrow or wide
  • near and far visibility
  • modern, classic, retro

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